When Joseph Krug established the House of Krug in 1843, his vision was to go beyond the notion of vintage and offer the most generous expression of Champagne, every year, regardless of annual variations in climate.

The House of Krug was founded in Reims by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. His dream was to go beyond the notion of vintage and craft the very best Champagne he could offer, every single year, regardless of climate variations.

To achieve his vision, he paid close attention to each vineyard’s character, respecting the individuality of the plot and its wine, as well as building an extensive library of reserve wines from many different years. Krug Grande Cuvée is the fulfilment of his dream, recreated annually. Six generations of the Krug family have perpetuated his vision and savoir faire.

To re-create a new Édition of Krug Grande Cuvée, every year Cellar Master Julie Cavil and the Tasting Committee audition around 250 wines of the year’s harvest, and 150 reserve wines from over 10 different years. Each of these individualities captures the unique character of a single plot.

A cornerstone of Krug’s craftsmanship, individuality is the understanding that each plot of vines, through its wine, is a single ingredient in Krug Champagne. Each year, they honour this philosophy by paying tribute to a humble single ingredient. In 2023, they celebrate a beacon of generosity and vitality, the vibrant citrus called lemon.

The House of Krug takes a musical approach to Champagne creation. Each plot of vines is a musician, each grape variety an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians who will play together in perfect harmony. Music also reveals new tasting sensations, and every year they invite artists to translate their perception of Krug Champagnes into Music. They call these compositions Krug Echoes.

Take your Krug experience further with the Krug iD. Enter your bottle’s Krug iD on Krug.com or the Krug App to reveal the unique circumstances of the Champagne’s birth, including the Cellar Master’s blending decisions and impressions of the year’s harvest. Discover a multisensory tasting experience with food and music pairings.

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